Growing Healthy and Profitable Relationships....... Since 2013!!
Posted By Stig1 on June 2, 2013
Information that gives your reader an advantage, alleviates fear, or prevents loss.
Clickthrough Rate (for each link)
Time and Day of the Week Open Rate and Click Response
Giving valuable, branded content (think videos, eBooks, special reports, and white papers)
Content and Subject Personalization
Tracking email newsletter metrics is a key to success. It's not only measureability, but knowing which metrics to track that that keep you out of the corporate dog house. In any marketing initiative, measuring success is paramount. If you can't measure it, how will you walk into
“Oh Jim, he is our audio video guy. He knows everything and he and his company have worked with us on our last 3 homes, they’re awesome.” The back story is that they know Jim and his company very well (notice they don’t know the company name). They don't know the company's name, but they do
If you run a business, growing profitability is one of your key goals, yet there is something proven to do so that's consistently overlooked by business leaders; building customer relationships. Building customer relationships properly creates loyal followers.
That comes with a few advantages more attractive than
"WELD2 is what is sometimes called a "blinding flash of the obvious" -- I can't imagine a more cost effective, indispensable business building tool for independent custom integrators.".
Custom Business Solutions
"One of the hardest things to do is to keep your name in front of the clients that you have already satisfied. The cost of acquiring new clients is just too high. Every opportunity to reach out and touch those satisfied clients in a way that isn’t too intrusive but at the same time reminds them that you are still there is important. WELD2 does that with you."
Bill Skaer, CEDIA Lifetime Achievement Award Winner and longtime custom integrator
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“Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.”
- INC. Magazine
"....the right content can make the newsletter into a daily habit. And nothing excites a business like the chance to create a profitable compulsion."
WIRED Magazine, 05/05/13
"68% of marketers agree e-newsletters are the top email messages which helps to achieve their business goals, up from 45% in 2011"
DMA "National Client Email Report", 2013
Email Marketing ROI = $39.40 for every $1 spent in 2012
- Direct Marketing Association
WELD2 Partner Frank White Speaks at Azione Dealer Conference - DealerScope
Portland, OR's Room Service Home Technologies Receives 2014 WELDer of the Year - CE Pro
WELD2 Honors Room Service Home Technologies Residential Systems